Last night I while watching Kobe’s final game in the NBA I started reflecting on how amazingly fast 20 years slips by. I’m not a huge Kobe fan, in fact I don’t consider him as one of the greats however its hard to discount his accomplishments. One thing about Kobe that I do respect is his unwavering confidence. He’s a true “Carpe Diem” kind of guy. He was wise enough and talented enough at age 18 to see a path to greatness and he seized the opportunity.  Kobe never looked back and never stopped playing his style of basketball. Last night Kobe took 50 shots! He made last night all about him and his brand.

The DAY was April 13, 2016, the day Kobe had circled on his calendar for 12 months. It was a selfish act to expand and enhance his brand. And it worked! 50 shots, 60 points and millions of social media impressions.

Make today your “KOBE” day. Take some risk, take shots you know you won’t make and self promote for the good of the brand. It’s OK the shine some bright lights in your eyes every now and then. Maybe it’ll work, like it did for Kobe last night.